What is Cold Pressed and why should I care?
The two main types of juicers are either centrifugal or masticating. With a centrifugal juicer, the motor/blade spins at a very high speed and juices the fruits and vegetables very efficiently. However, with the speed and power in the blade, the fruits and vegetables begin losing their nutrients within 30 minutes. The velocity breaking the cell walls of the fruits and vegetables paired with the heat output from these machines, the juice should be consumed within 30 minutes before the nutrients and enzymes start breaking down. Most home juicers fall into this category. There are also juice bars that make juices to order and most of them use a centrifugal juicer as well.
Cold pressed juice goes through a much different process. We wash and prepare the fruits and vegetables carefully and then it slowly gets crushed into a bag. We then take the bag and place it in a hydraulic press…hence “cold-pressed.” Going through this lengthy process allows us to preserve the cell walls and keep the juice cold during the entire process. This allows us to preserve the integrity of the juice and lengthen its shelf life. Per industry standard, we give our juices a three day refrigerated shelf life and our citrus drinks a five day refrigerated shelf life. We make our juices in house every other day to ensure our customers get the freshest juice possible.
What is HPP and why should I care?
With the popularity of cold pressed juices and the health benefits they offer, supermarkets have been flooded with various brands of “cold-pressed” juice. However, when you turn the bottle over and read the label they have a small HPP stamp on it. HPP stands for High Pressure Pasteurization. This process “pasteurizes” the juices at extremely high pressure, killing the harmful bacteria. However, during the process we believe that the nutrients and the reason you are drinking juice gets killed off as well. There are articles and literature on the process and how it affects or does not affect the juice. However, if you look at the companies on the market currently who high pressure pasteurizes their juice, they offer very limited research on whether it affects the integrity of the juice and just focuses on the safety aspect and logistical requirements of keeping juice on the shelves for months at a time.
Another popular question we get is if there is anything other than what is listed on the menu in the juice. The answer is no. We do not add or dilute our juices with any water, sugar, or other juice concentrates. There are 3-5 pounds of fresh, clean fruits and vegetables in every bottle and we believe that is the way it should be.
Hopefully this sections gives you a bit more insight on our juice process but if you have further questions please ask one of our friendly associates and we would be more than happy to help.